The Birth of Atletico Ottawa: A Prominent Global Brand Invests in Canadian Soccer

On February 11, the 7-team Canadian Premier League (CPL), fresh off its very first season of play in 2019, unveiled its first expansion franchise in the capital city of Ottawa. What’s unique about the new team is the prestige of the ownership group. Spanish League giants Atletico Madrid will operate the new club, which begins … More The Birth of Atletico Ottawa: A Prominent Global Brand Invests in Canadian Soccer

The NBA’s Global Game set to become a truly European showcase

The National Basketball Association is celebrating its elite players at the annual All Star Game in Chicago this weekend but recently, the league announced a commitment to stage a regular season fixture in Europe for the foreseeable future, following the success of the 2020 Paris Global Game last month, featuring the Milwaukee Bucks and the … More The NBA’s Global Game set to become a truly European showcase

Serie A soccer in need of a “transformation”, says new Italian league President

There was a time in the late 20th century when the Italian soccer league (Serie A) was the go-to destination for some of the world’s elite talent. Since those heady days, however, Serie A has been surpassed in terms of playing talent, and global appeal, by other top flight divisions across Europe, none more so … More Serie A soccer in need of a “transformation”, says new Italian league President

Williams F1: Will New Canadian Driver, Commercial Partner Spark Revival of Struggling Race Team?

As it prepares for the start of the 2020 Formula One season, the Williams racing team is looking to Canada for both technical prowess and financial stability. Just six weeks after signing Canadian driver Nicholas Latifi for the new F1 season, Williams announced a wide-ranging partnership with the Royal Bank of Canada. During the 2020 … More Williams F1: Will New Canadian Driver, Commercial Partner Spark Revival of Struggling Race Team?

Calgary sets sights on potential 2026 Winter Games bid

It’s been 29 years since Calgary welcomed the world during the 1988 Winter Olympics. Those games have been since remembered for their success, not only in terms of execution, but also for the bottom line. The ’88 Calgary Games were one of the most expensive (yet profitable) Olympics ever held, as the organizing committee generated … More Calgary sets sights on potential 2026 Winter Games bid

2017 Preview: Canada’s 150th marking its place in Sport

2017 is set to become a milestone for Canadians. Not only is the country celebrating its sesquicentennial, or 150th birthday, but this year also has some marquee sports events fixed into the calendar. From historic annual traditions to first-time occasions, there will be no shortage of high-profile sports across the country over the next 12 … More 2017 Preview: Canada’s 150th marking its place in Sport