The Pivot

Canada's Soccer Business Newsletter

Sport$trategies is now The Pivot

This is now the online portal for my new Canadian soccer business newsletter “The Pivot”. Published biweekly, The Pivot brings you the latest developments from the cross section of Canadian soccer and business. Each newsletter highlights key stories from the past fortnight with links to the original source, from digital articles, to YouTube clicks and podcast excerpts. Each newsletter will also feature my personal opinions, analysis and original reporting.

In Brief: TFC lands USMNT forward Josh Sargent, Kone clicks in Serie “A”, and a rebranded CSB sets new terms with Canada Soccer

March 2, 2026

Main Story: Two weeks since the landmark agreement was announced, the new deal between Canadian Soccer Media & Entertainment (CSME) and Canada Soccer continues to resonate across the Canadian soccer landscape. A day after announcing its rebrand from Canadian Soccer Business to Canadian Soccer Media & Entertainment, CSME revealed it had reached an agreement with … More In Brief: TFC lands USMNT forward Josh Sargent, Kone clicks in Serie “A”, and a rebranded CSB sets new terms with Canada Soccer

Converge 2025

November 24, 2025

It was a privilege to have attended the first ever League1 Canada Converge Conference, this past weekend in Cambridge, ON. The two-day event brought together representatives from the four regional semi-pro soccer leagues across the country in a setting designed to give attendees actionable tools, strategic insights and meaningful connections. The aim of the conference: … More Converge 2025

The Evolution of The Borough FC

October 23, 2025

This is an example of how a soccer club can forge a lasting bond with a community. Free admission to the match. Support local charities and community organizations. A memorable game day atmosphere. A team that demonstrates a fighting spirit. These are the principles that The Borough FC established when it was formed less than … More The Evolution of The Borough FC