Sport$trategies

The Business of Sport

Welcome to Sport$trategies.ca

This site gives you the latest Canadian sports business trends and topics, with original blog posts as well as a random selection of related news and views. Plus you’ll find access links to recent episodes in the Sport$trategies YouTube video series as well as recent editions of the Sport$trategies Podcast.

Converge 2025

November 24, 2025

It was a privilege to have attended the first ever League1 Canada Converge Conference, this past weekend in Cambridge, ON. The two-day event brought together representatives from the four regional semi-pro soccer leagues across the country in a setting designed to give attendees actionable tools, strategic insights and meaningful connections. The aim of the conference: … More Converge 2025

The Evolution of The Borough FC

October 23, 2025

This is an example of how a soccer club can forge a lasting bond with a community. Free admission to the match. Support local charities and community organizations. A memorable game day atmosphere. A team that demonstrates a fighting spirit. These are the principles that The Borough FC established when it was formed less than … More The Evolution of The Borough FC

Canadian latest celebrity owner to steer European soccer club towards promotion

May 1, 2024

Actors Ryan Reynolds and Rob McElhenny have set the bar for celebrity soccer ownership as Wrexham AFC earned a double promotion over the past two years to rise from the fifth-tier National League to play in the third-tier English League One next season. TV personalities Mark Consuelos and his wife, Kelly Ripa, have tasted success … More Canadian latest celebrity owner to steer European soccer club towards promotion