Williams F1: Will New Canadian Driver, Commercial Partner Spark Revival of Struggling Race Team?

Source: Williamsf1.com As it prepares for the start of the 2020 Formula One season, the Williams racing team is looking to Canada for both technical prowess and financial stability. Just six weeks after signing Canadian driver Nicholas Latifi for the new F1 season, Williams announced a wide-ranging partnership with the Royal Bank of Canada. During … More Williams F1: Will New Canadian Driver, Commercial Partner Spark Revival of Struggling Race Team?

PokerVision Places Bet on TV Gaming as 2017 Launch Confirmed

There are some in the broadcast industry who would consider poker on sports television to be nothing more than “filler” content, used simply to bridge the gap in the afternoons between lunch hour radio simulcasts and the first of the early evening live sportscasts. But a Calgary company is gambling on the increasing popularity of … More PokerVision Places Bet on TV Gaming as 2017 Launch Confirmed

The Business of Winning is Number One Priority for Toronto FC

At Toronto FC’s annual season ending media availability at the MLS club’s training ground in north Toronto, player after player looked despondent as they were asked to reflect on the team’s shootout loss to Seattle Sounders in the MLS Cup final before over 36,000 fans at BMO Field a mere 60 hours earlier. But as … More The Business of Winning is Number One Priority for Toronto FC

Revamped BMO Field Showcased as Preeminent Canadian Sports Destination

When Maple Leaf Sports & Entertainment made the decision in 2014 to pursue a $150M two-year, two-phase expansion and redevelopment of Toronto’s BMO Field, it was with the hope that the new-look stadium would host significant sporting events that would impact in a positive way on the overall fan experience. I don’t believe even MLSE’s … More Revamped BMO Field Showcased as Preeminent Canadian Sports Destination

CFL Commissioner Orridge Endorses More Fan Engagement in State of the League Address

Even as Grey Cup Final tickets for as little as $89 were still being offered on the league’s official website less than 60 hours before the game, CFL Commissioner Jeffrey Orridge insisted the 9-team Canadian Football League “is a big deal”. That phrase summed up Orridge’s closing statements in his annual “State of the League” … More CFL Commissioner Orridge Endorses More Fan Engagement in State of the League Address

New Study Shows Soccer Supporters Most Engaged Sports Fans

A new sports survey, commissioned by the highly respected US publication, SportsBusiness Journal, has found soccer fans to be the most dedicated and engaged supporters among seven major North American professional sports leagues and American college sports. The goal of the “Sports Fan and Engagement Study”, released by Simmons Research, was to give clients an … More New Study Shows Soccer Supporters Most Engaged Sports Fans

Canadian Sports Executives Head up Game-changing Initiatives

Three prominent Canadian sports executives were in the news this week for leading initiatives that could develop into lucrative partnerships and help establish significant legacies within their respective organizations. Arizona Coyotes President and CEO Anthony LeBlanc of Thunder Bay, ON, has reached an agreement with Arizona State University to develop a new sports complex east … More Canadian Sports Executives Head up Game-changing Initiatives

Playoff run key to TFC’s bottom line

Toronto FC President Bill Manning didn’t mince words when asked on the eve of the MLS team’s first ever home playoff game how impactful the match would be to the club’s bottom line. “Massive”, replied Manning. “Getting into the playoffs does make an impact on the bottom line financially. It’s something we as an organization … More Playoff run key to TFC’s bottom line